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Business Survival Checklist
Get the Economy Working in Your Favour
Although no industry is left untouched by the "financial crisis" it may not be all doom and gloom for the Club Industry. Traditionally in times of economic downturn the Club industry thrives as hospitality patrons are attracted to venues by their positive presence in the community and the consumers overwhelming need to get value for money.
So how are you going to make the economy work for your venue? In these tough times, taking some simple proactive steps could be the difference between whether your venue prospers or perishes.
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Snapshot Research
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Know exactly what your gaming players are thinking - fast, simple and affordable.
Gaming is the most profitable area of your operations and it continues to have the highest customer spend. However, many clubs do not know what their gaming customers are thinking or what they want from your venue.
The solution is simple, the CMP Lawler Snapshot Gaming Research programme.
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Strategic Planning
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Does Your Club Have a Strategic Plan?
We often see Boards and Management Teams tending to focus most of their efforts on the internal operations of a club or short term operational issues. Often little attention is paid to the issues that are beyond the direct control of management, yet these can have a dramatic effect on a clubs future success and survival in certain instances.
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Community Engagement Programme
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Driving Business Performance
The Club industry has for too long made community decisions and contributions with very little commercial or strategic reference. Community contributions have been largely based on goodwill, historical relationships and to some extent basic brand imperatives of the Club. |
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